Tip of the week 76 - Email marketing strategies to grow in 2021

2020 is the year that made us believe strongly that email communication, is effective for B2B as well as B2C companies, even during the unprecedented times. Once you've a list of contacts to send emails, you can try a variety of things to engage with your contacts. This year, here are a few things that you could try while sending out your email campaigns:

Design trends- We recently conducted a poll on LinkedIn to see the type of designs email marketers would try out this year. And, the result is that most of them would try out minimalistic emails over dark mode and bold and bright designs.

Meanwhile the poll we conducted for our Twitter followers gained maximum votes for HTML designs.

Well, this means that it would be a mixed bunch of design trends that we could observe during 2021. Having said that, make sure that you are designing your emails by keeping your target audience in mind.

Social consciousness- 2021 is seeing a lot of changes in the email marketing strategies. 2020 taught email marketers to send empathetic emails. This year, contacts would expect email marketers to understand their preferences and give what they need the most. So, make sure your emails in 2021 convey more positive thoughts/stories and give importance to their feedback/responses.

Hyper personalization- When it comes to interaction with customers, personalization has always been the key. Customer shopping pattern, email opening time, etc. observed a lot of changes during the pandemic. This time, marketers should be ready to adapt to changes because it wouldn't be the same, there will again be changes and customers expect brands to give them a more personalized experience. So, ensure that customer's consented data is maximized in order to improve customer communication.

Power of drip campaigns- Today's marketing landscape definitely require customer-centric marketing and this is best possible with the help of drip emails. They help us to send emails based on the actions a recipient takes after receiving an email. So, make sure to set up drip emails for your marketing activities. Here's a blog that talks about post-holiday drip email campaigns.

Interactive emails- As discussed already, personalization and drip email campaigns will help you send interactive emails to your customers, which is the need of the hour. Make sure to add interactive elements like polls, surveys, CTA buttons, etc. while you send out your email campaigns. This helps your customers understand that you value their responses and a better relationship will be built.

We hope these tips help you plan a better marketing strategy. Let us know your experience in the comments below. Also, we're all ears to hear the different trends that you're planning to try for 2021. Do let us know :)

Best Regards,

Annet Mathews

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