7 email marketing best practices for the holiday season
With the influx of activities and purchases, the holiday season can be taxing for shoppers. How do businesses stand out amongst the noise? If you ask any seasonal email marketer, they will say that they try to dive in and tell a story in a short amount of time.
This blog will show you how to make the most of the holiday season and the various avenues you should explore to achieve higher email deliverability and maximum engagement.
Webinar recap
Often during the holiday season, businesses cease to see the bigger picture by setting their eyes only on instant sales. Don't forget that the holidays are a great time to welcome, engage, and convert new leads, so it’s important to make sure your email marketing is properly set up to take advantage of this opportunity.
Myth busters
Don't let spam spoil the festive fervor! Yes, you've put a substantial amount of effort into sending out email campaigns and yes, being marked as spam is bad news, but it ain't the end of the world. Here are some ways to help your domain maintain a healthy score.